Education
and Training is the Key
Boat
sales involves developing a relationship with your customer
and approaching each situation in a unique manner that adds
value to your customer. To make this work, you must believe
in the product you are selling with all your heart, mind
and soul. Trust, honesty and integrity are essential parts
of selling, without these qualities you cannot build successful
relationships or add value. In order to be successful at
marine sales, you must give to yourself in the form of education
and training in order to give to your customer. Salesperson,
Inc. has developed the quaility of in-dealership training
programs and products that will help every marine salesperson
and manager reach that next level of sales and financial
success.
Why
Our Training Products Work
Marine
salespeople and managers are interested in the value that
our products and services can bring to their work and lives.
They continue to subscribe to our training programs and buy
our training products based on the benefits they receive
from our wide variety of training tools, and the innovated
methods we have of providing these training tools. Our customer
determines whether we stay in business by their continued
loyalty. And since we've been in the vehicle training business
for over 16 years, we feel our customers have spoken.
The
True Marine Sales Masters
The
most important trait of the motorcycle sales master is their ability
and willingness to learn. They open their minds and are constantly
discovering and learning. In fact, an essential part of their
being is the ability to learn. This leads to self-development,
which leads to greater value to prospects or customers. The
idea that they have endless amounts to learn is a basic principle
of the sales master.
Salesperson,
Inc. Provides the Training Tools
Necessary to Become an Marine Sales Master
Salesperson,
Inc. is an automotive, rv, motorcycle and marine dealership
training and product development company whose goal is the
success of dealership salespeople and managers. We specialize
in teaching salespeople and managers to become financially
secure by combining selling skills and business skills training,
and by developing the tools necessary to achieve that next
level of sales and financial success.
Salesperson,
Inc. prides itself in creating sales books, training manuals,
organizational systems, audios and email training programs
for automotive dealership salespeople
and managers. Our products have been purchased by dealerships
and manufacturers, and are sold in countries around the world,
including Asia, Russia, Japan, Spain, Mexico and England.
All
of our products are downloadable and can be purchased online
24 hours a day, 7 days a week. To see which products will
help you reach that next level, visit the online Sales, Manager
and Internet sections of our website.

In-Dealership
Training
Marine Selling Skills Course
(Beginners Course)
2 Day Program - 9am - 5pm
The Marine Selling Skills Course is a two-day intensive program for salespeople who have been selling for less than 1 year. The Selling Skills Course covers everything from the moment the salesperson steps onto the showroom floor, to how to handle a slump, and everything inbetween. Salespeople will be given real-life information and techniques enabling them to grasp the concepts easily, and begin using them immediately. This course can be customized to each dealership's methods and policies based on management's suggestions. Topics in this course include:
- What is Selling?
- Professionalism
- Customer Service
- Getting Started
- Greeting
- Qualifying
- Trial Closes
- Inventory Walk
- Competitive Analysis
- Product Presentation
- Features and Benefits
- Demo Ride
- Negotiations
- Objections and Closes
- Switching to a Used Boats
- If You Don't Sell the Boat
- If You Do Sell the Boat
- Pre-Delivery Procedure
- Paperwork
- Follow-Ups
- Organization
- Phone-Ups
- Phone-Up Presentations
- Prospecting
For less than 4 salespeople, this program can be accomplished in one day if the dealership would like, or split into two half-day sessions so your floor will always be covered.
Investment: $1800 per day to include all training materials plus normal expenses (travel, food, rental car). Call Mike Whitty at (800) 453-2787 for available times and dates.

Marine Salesperson, Inc.
(Advanced Course)
1 Day - 9am - 5pm
Marine Salesperson, Inc. is not a selling skills program, but a well-defined, step-by-step course that teaches salespeople how to "run their business like a business" as compared to running their business by "pot-luck", which basically means, whatever happens, happens.
When salespeople are hired into the dealership, they are given a free phone, a free desk, a free telephone answering service, a free advertising budget, and a million dollars worth of inventory, and told, "now go over to your desk and run it just like it was your own business". And that became the problem. Most salespeople don't know how to run a business. So Motorcycle Salesperson, Inc. was created to help salespeople learn how to develop more business, make more money, and create and sustain a long-lasting career.
Topics in this course include:
- What is Marine Salesperson, Inc.?
- Money: Do You Know How to Make It?
- Your Road to Success
- Evaluating Your Qualities as a Business/Salesperson
- Determining Your Current Financial Situation
- Developing a Business Plan for a Strong Foundation
- Determining Your Strategies for Your Major Companies
- Developing Yourself a Marketing Strategy
- Writing a Daily Plan
- Organizing Yourself for Increased Productivity
- Gaining That Competitive Advantage
- Following-Up to Develop Future Business
- Using a Computer to Develop Your Business
Investment: $1800 per day to include all training materials plus normal expenses (travel, food, rental car). Call Mike Whitty at (800) 453-2787 for available times and dates.
(If you'd like your salespeople to also have the complete training package which includes Manual, Tracking Program and Audio CD-Roms, please add $100 per salesperson (retail price $219).

Negotiating and Closing Techniques Program
1 Day - 9am - 12pm for half your salespeople
1pm - 4pm for the other half of your salespeople
The only way that salespeople and dealerships get paid for their efforts is if a deal is closed. There is no other area in the sales process where you can actually make money or than closing. It's reasonable then to assume that salespeople need to become great negotiators and closers. But the fact is, negotiating and closing is the least studied or practiced area in the entire selling process.
This program does not deal in, what I call, "fluff" techniques. These are techniques that look good on paper, sound funny when you say them, but do not work in real life situations. Customers have become too sophisticated and impatient to stand for these techniques. What this program does is teach salespeople and managers the proven concepts that will create more sales and profits. Some of the topics include:
- How Not to Be Afraid of Negotiating
- Building Trust and Rapport
- Trial-Closing
- What the Customer Knows About Negotiating
- Negotiating Against the Competition
- Understanding How Customers Make Buying Decisions
- Using Silence in Negotiations
- Negotiating and Closing Techniques That Work
- Discounting and Price Issues
- Using Testimonials During Negotiating
- The Successful T.O.
Investment: $1800 per day to include all training materials plus normal expenses (travel, food, rental car). Call Mike Whitty at (800) 453-2787 for available times and dates.

Winning the Internet Sales Game
1 Day Minimum - 9am - 5pm
The internet is a great way for dealerships to not only increase their sales, but also increase their brand image and communicate with their customers. The problem is, most dealerships do not know how to develop internet sales. Make no mistake about it, selling from the internet is a lot different then selling on the showroom floor. There's a whole different philosophy on how you maximize your chances for sales.
Most dealers understand that the internet can change their dealerships, they just have no concept of how. Building a web business is building a brand new business within your business - a business that needs its own life and infrastructure. Making it more difficult, your web business is probably alien to you because the rules and character of the Web are different. For example, imagine for a moment that you were going to start a restaurant in your dealership. It would take new skills and understandings to do it effectively, and you would hire people with different skills than were previously required by your dealership (cook, waitress, etc.). You would use your business knowledge, but it would be just as alien to you as your web business. It's the same with your internet department.
Winning the Internet Sales Game is a program that will help you achieve your e-sales goals. Topics include:
- Looking into the Future
- Benchmarks of the Most Successful Dealerships
- Understanding Your Website
- Understanding Search Engines
- Understanding Internet Technology
- Internet Leads and Lead Providers
- Understanding the Internet Customer
- Developing an Internet Business Plan
- Developing an Internet Staff
- The Power of Email
- Understanding the Selling Process
- Selling on eBay
- Email Lead Management Programs
- Email Direct Marketing Programs
Investment: $1800 per day to include all training materials plus normal expenses (travel, food, rental car). Call Mike Whitty at (800) 453-2787 for available times and dates.

How to Be a Great Manager
1 Day - 9am - 4pm
This is a leadership program for department managers. It's not only important for a manager to understand the technical aspects of the job and performing the routine tasks of the department. A great manager also has to be a great leader. A leader is someone employees look up to, respect, become excited by, and want to support and follow. This program will get managers to understand the following:
- What Employees Look for in a Leader
- Management Responsibilities
- Understanding Your Management Style
- What Makes a Great Manager
- How to Hire the Right People
- Looking for the Right Attributes in Your Employees
- How to Conduct a Successful Sales Meeting
- Training for Increased Productivity
- Ways to Motivate Your Employees and Yourself
- Effectively Praising and Critiquing Your Employees
Investment: $1800 per day to include all training materials plus normal expenses (travel, food, rental car). Call Mike Whitty at (800) 453-2787 for available times and dates.

Phone-Up and Follow-Up Program
1 Day - 9am - 12pm for half your salespeople
1pm - 4pm for the other half of your salespeople
A salesperson's ability to handle phone-ups professionally and following-up consistently will be the determining factor for gaining additional sales per month. An individual calling for information on the phone should be handled just like a person walking through the door. The way you deal with their questions and responses will make the difference between getting an appointment, or wasting your time. Once a salesperson meets and/or sells a customer, following-up professionally becomes the cornerstone for a long career of repeat and referral business. This program covers the following:
- Why Salespeople Don't Use the Phone Properly
- How to Determine Your Current Performance
- Philosophy of the Phone-Up Customer
- Philosophy of the Phone-Up Salesperson
- Preparing Professional Responses for Phone-Up Objections
- Creating a Phone-Up Presentation
- Following-Up to Develop Future Business
Investment: $1800 per day to include all training materials plus normal expenses (travel, food, rental car). Call Mike Whitty at (800) 453-2787 for available times and dates.

Large
Group Seminar Training
Looking
for an excellent trainer to facilitate your seminars, call
Mike Whitty at (800) 453-2787, and visit his resume website
at www.mikewhitty.com.
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